A longitudinal exploration of the relations between electronic word-of-mouth indicators and firms' profitability: Findings from the banking industry - researchr publication

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Chuanyi Tang, Matthias R. Mehl, Mary Ann Eastlick, Wu He, Noel A. Card. A longitudinal exploration of the relations between electronic word-of-mouth indicators and firms' profitability: Findings from the banking industry. Int J. Information Management, 36(6):1124-1132, 2016. [doi]

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