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Ads that Talk Back: Implications and Perceptions of Injecting Personalized Advertising into LLM Chatbots

Brian Jay Tang, Kaiwen Sun, Noah T. Curran, Florian Schaub, Kang G. Shin. Ads that Talk Back: Implications and Perceptions of Injecting Personalized Advertising into LLM Chatbots. IMWUT, 9(4), December 2025. [doi]

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