Online Content Consumption: Social Endorsements, Observational Learning and Word-of-Mouth

Qian Tang, Tingting Song, Liangfei Qiu, Ashish Agarwal. Online Content Consumption: Social Endorsements, Observational Learning and Word-of-Mouth. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]

Abstract

Abstract is missing.