The effect of intrinsic and extrinsic motivations on mobile coupon sharing in social network sites: The role of coupon proneness

Qing Tang, Xuefeng Zhao, Shan Liu. The effect of intrinsic and extrinsic motivations on mobile coupon sharing in social network sites: The role of coupon proneness. Internet Research, 26(1):101-119, 2016. [doi]

Abstract

Abstract is missing.