Pratik Tarafdar, Alvin Chung Man Leung, Wei Thoo Yue, Indranil Bose. Impact of Immersive Interface Design on Consumer Perceptions during Online Product Presentation. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]
Abstract is missing.