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Can Touch Interaction Predict Product-Related Emotion? A Study on Mobile Augmented Reality

Pratik Tarafdar, Alvin Leung, Wei Thoo Yue, Indranil Bose. Can Touch Interaction Predict Product-Related Emotion? A Study on Mobile Augmented Reality. In Bonnie Brinton Anderson, Jason Thatcher, Rayman D. Meservy, Kathy Chudoba, Kelly J. Fadel, Sue Brown 0001, editors, 26th Americas Conference on Information Systems, AMCIS 2020, Virtual Conference, August 15-17, 2020. Association for Information Systems, 2020. [doi]

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Pratik Tarafdar

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Alvin Leung

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Wei Thoo Yue

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Indranil Bose

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