Mary Tate, Hongzhi Gao, Hongxia Zhang, David Johnstone 0001. How to be a Good 'Frand' in China: an Exploratory Study of Effective Social Media Behaviours for Foreign Brands. In Australasian Conference on Information Systems, ACIS 2015, Adelaide, SA, Australia, 30 November - 4 December 2015. pages 128, 2015. [doi]
@inproceedings{TateGZ015,
title = {How to be a Good 'Frand' in China: an Exploratory Study of Effective Social Media Behaviours for Foreign Brands},
author = {Mary Tate and Hongzhi Gao and Hongxia Zhang and David Johnstone 0001},
year = {2015},
url = {https://aisel.aisnet.org/acis2015/128},
researchr = {https://researchr.org/publication/TateGZ015},
cites = {0},
citedby = {0},
pages = {128},
booktitle = {Australasian Conference on Information Systems, ACIS 2015, Adelaide, SA, Australia, 30 November - 4 December 2015},
}