How to be a Good 'Frand' in China: an Exploratory Study of Effective Social Media Behaviours for Foreign Brands - researchr publication

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Mary Tate, Hongzhi Gao, Hongxia Zhang, David Johnstone 0001. How to be a Good 'Frand' in China: an Exploratory Study of Effective Social Media Behaviours for Foreign Brands. In Australasian Conference on Information Systems, ACIS 2015, Adelaide, SA, Australia, 30 November - 4 December 2015. pages 128, 2015. [doi]

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