The Effects on the Popularities and Interests Mascot Characters' Acceptability Give to the General Public

Chikako Tateishi, Gaku Inou, Hiroko Sawai, Emi Koyama, Yoji Kitani, Mikio Fujito. The Effects on the Popularities and Interests Mascot Characters' Acceptability Give to the General Public. In 2013 Second IIAI International Conference on Advanced Applied Informatics, IIAI-AAI 2013, Los Alamitos, CA, USA, August 31 - Sept. 4, 2013. pages 373-378, IEEE, 2013. [doi]

Abstract

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