Customer Segmentation and Strategy Development Based on User Behavior Analysis, RFM Model and Data Mining Techniques: A Case Study

MohammadReza Tavakoli, Mohammadreza Molavi, Vahid Masoumi, Majid Mobini, Sadegh Etemad, Rouhollah Rahmani. Customer Segmentation and Strategy Development Based on User Behavior Analysis, RFM Model and Data Mining Techniques: A Case Study. In 15th IEEE International Conference on e-Business Engineering, ICEBE 2018, Xi'an, China, October 12-14, 2018. pages 119-126, IEEE Computer Society, 2018. [doi]

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