Analyzing consumer behavior at retailers with hybrid distribution channels: a trust perspective

Maximilian Teltzrow, Oliver Günther, Carsten Pohle. Analyzing consumer behavior at retailers with hybrid distribution channels: a trust perspective. In Norman M. Sadeh, Mary Jo Dively, Robert J. Kauffman, Yannis Labrou, Onn Shehory, Rahul Telang, Lorrie Faith Cranor, editors, Proceedings of the 5th International Conference on Electronic Commerce, ICEC 2003, Pittsburgh, Pennsylvania, USA, September 30 - October 03, 2003. Volume 50 of ACM International Conference Proceeding Series, pages 422-428, ACM, 2003. [doi]

Abstract

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