Shih-Hao Teng, Her-Sen Doong, Huichich Wang, Shu-Lu Hsu. The Effect Of Instructor Brand On E-Learning System Usage Intention. In Peter B. Seddon, Shirley Gregor, editors, Pacific Asia Conference on Information Systems, PACIS 2011: Quality Research in Pacific Asia, Brisbane, Queensland, Australia, 7-11 July 2011. pages 188, Queensland University of Technology, 2011. [doi]
@inproceedings{TengDWH11,
title = {The Effect Of Instructor Brand On E-Learning System Usage Intention},
author = {Shih-Hao Teng and Her-Sen Doong and Huichich Wang and Shu-Lu Hsu},
year = {2011},
url = {http://aisel.aisnet.org/pacis2011/188},
researchr = {https://researchr.org/publication/TengDWH11},
cites = {0},
citedby = {0},
pages = {188},
booktitle = {Pacific Asia Conference on Information Systems, PACIS 2011: Quality Research in Pacific Asia, Brisbane, Queensland, Australia, 7-11 July 2011},
editor = {Peter B. Seddon and Shirley Gregor},
publisher = {Queensland University of Technology},
isbn = {978-1-86435-644-1},
}