Persuasive Electronic Word-of-Mouth Messages in Social Media

Shasha Teng, Kok Wei Khong, Alain Yee-Loong Chong, Binshan Lin. Persuasive Electronic Word-of-Mouth Messages in Social Media. JCIS, 57(1):76-88, 2017. [doi]

Authors

Shasha Teng

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Kok Wei Khong

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Alain Yee-Loong Chong

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Binshan Lin

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