Persuasive Electronic Word-of-Mouth Messages in Social Media

Shasha Teng, Kok Wei Khong, Alain Yee-Loong Chong, Binshan Lin. Persuasive Electronic Word-of-Mouth Messages in Social Media. JCIS, 57(1):76-88, 2017. [doi]

@article{TengKCL17,
  title = {Persuasive Electronic Word-of-Mouth Messages in Social Media},
  author = {Shasha Teng and Kok Wei Khong and Alain Yee-Loong Chong and Binshan Lin},
  year = {2017},
  doi = {10.1080/08874417.2016.1181501},
  url = {https://doi.org/10.1080/08874417.2016.1181501},
  researchr = {https://researchr.org/publication/TengKCL17},
  cites = {0},
  citedby = {0},
  journal = {JCIS},
  volume = {57},
  number = {1},
  pages = {76-88},
}