Examining the antecedents of persuasive eWOM messages in social media - researchr publication authors

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Shasha Teng, Kok Wei Khong, Wei Wei Goh, Alain Yee-Loong Chong. Examining the antecedents of persuasive eWOM messages in social media. Online Information Review, 38(6):746-768, 2014. [doi]

This author has not been identified. Look up 'Shasha Teng' in GoogleThis author has not been identified. Look up 'Kok Wei Khong' in GoogleThis author has not been identified. Look up 'Wei Wei Goh' in GoogleThis author has not been identified. Look up 'Alain Yee-Loong Chong' in Google

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