Examining the antecedents of persuasive eWOM messages in social media

Shasha Teng, Kok Wei Khong, Wei Wei Goh, Alain Yee-Loong Chong. Examining the antecedents of persuasive eWOM messages in social media. Online Information Review, 38(6):746-768, 2014. [doi]

Abstract

Abstract is missing.