Towards a holistic perspective of customer relationship management (CRM) implementation: A case study of the Housing and Development Board, Singapore

Thompson S. H. Teo, Paul Raj Devadoss, Shan Ling Pan. Towards a holistic perspective of customer relationship management (CRM) implementation: A case study of the Housing and Development Board, Singapore. Decision Support Systems, 42(3):1613-1627, 2006. [doi]

Abstract

Abstract is missing.