The Gamification Systems Application Elements in the Marketing Perspective

Nuno Teotónio, José Luís Reis. The Gamification Systems Application Elements in the Marketing Perspective. In Álvaro Rocha, Hojjat Adeli, Luís Paulo Reis, Sandra Costanzo, editors, Trends and Advances in Information Systems and Technologies - Volume 2 [WorldCIST'18, Naples, Italy, March 27-29, 2018]. Volume 746 of Advances in Intelligent Systems and Computing, pages 77-87, Springer, 2018. [doi]

Abstract

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