Richard H. Thaler. Commentary - Mental Accounting and Consumer Choice: Anatomy of a Failure. Marketing Science, 27(1):12-14, 2008. [doi]
@article{Thaler08,
title = {Commentary - Mental Accounting and Consumer Choice: Anatomy of a Failure},
author = {Richard H. Thaler},
year = {2008},
doi = {10.1287/mksc.1070.0348},
url = {http://dx.doi.org/10.1287/mksc.1070.0348},
researchr = {https://researchr.org/publication/Thaler08},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {27},
number = {1},
pages = {12-14},
}