A Classification and Investigation of Trustees in B-to-C e-Commerce: General vs. Specific Trust

Jason Bennett Thatcher, Michelle Carter, Xin Li, Guang Rong. A Classification and Investigation of Trustees in B-to-C e-Commerce: General vs. Specific Trust. CAIS, 32:4, 2013. [doi]

Authors

Jason Bennett Thatcher

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Michelle Carter

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Xin Li

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Guang Rong

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