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Web 2.0 und Verbraucherkommunikation in der Ernährungsindustrie

Ludwig Theuvsen, Silvia Gärtner. Web 2.0 und Verbraucherkommunikation in der Ernährungsindustrie. In Wilhelm Claupein, Ludwig Theuvsen, A. Kämpf, Marlies Morgenstern, editors, Precision Agriculture Reloaded - Informationsgestützte Landwirtschaft. Referate der 30. GIL Jahrestagung, 24.-25. Februar 2010, Stuttgart. Volume 158 of LNI, pages 201-204, GI, 2010.

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