To Personalize or Not to Personalize Online Purchase Interactions: Implications of Self-Selection by Retailers

Sriram Thirumalai, Kingshuk K. Sinha. To Personalize or Not to Personalize Online Purchase Interactions: Implications of Self-Selection by Retailers. Information Systems Research, 24(3):683-708, 2013. [doi]

Authors

Sriram Thirumalai

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Kingshuk K. Sinha

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