Sriram Thirumalai, Kingshuk K. Sinha. To Personalize or Not to Personalize Online Purchase Interactions: Implications of Self-Selection by Retailers. Information Systems Research, 24(3):683-708, 2013. [doi]
@article{ThirumalaiS13,
title = {To Personalize or Not to Personalize Online Purchase Interactions: Implications of Self-Selection by Retailers},
author = {Sriram Thirumalai and Kingshuk K. Sinha},
year = {2013},
doi = {10.1287/isre.1120.0471},
url = {http://dx.doi.org/10.1287/isre.1120.0471},
researchr = {https://researchr.org/publication/ThirumalaiS13},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {24},
number = {3},
pages = {683-708},
}