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"I would have never allowed it": User Perception of Third-party Tracking and Implications for Display Advertising

Wiebke Thode, Joachim Griesbaum, Thomas Mandl. "I would have never allowed it": User Perception of Third-party Tracking and Implications for Display Advertising. In Franjo Pehar, Christian Schlögl, Christian Wolff, editors, Re:inventing Information Science in the Networked Society. Proceedings of the 14th International Symposium on Information Science, ISI 2015, Zadar, Croatia, May 19-21, 2015. Volume 66 of Schriften zur Informationswissenschaft, pages 445-456, Verlag Werner Hülsbusch, 2015.

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