Data Mining Approach to Actionable Marketing Segmentation

Allen Thompson, Vera Helman. Data Mining Approach to Actionable Marketing Segmentation. In Isabelle Bichindaritz, Petra Perner, Linda G. Shapiro, editors, Advances in Data Mining. 8th Industrial Conference, ICDM 2008, Leipzig, Germany, July 2008, Poster and Workshop Proceedings. pages 65-71, IbaI Publishing, 2008.

Abstract

Abstract is missing.