Mathupayas Thongmak. Engaging Facebook Users in Brand Pages: Different Posts of Marketing-Mix Information. In Witold Abramowicz, editor, Business Information Systems - 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings. Volume 208 of Lecture Notes in Business Information Processing, pages 299-308, Springer, 2015. [doi]
@inproceedings{Thongmak15,
title = {Engaging Facebook Users in Brand Pages: Different Posts of Marketing-Mix Information},
author = {Mathupayas Thongmak},
year = {2015},
doi = {10.1007/978-3-319-19027-3_24},
url = {http://dx.doi.org/10.1007/978-3-319-19027-3_24},
researchr = {https://researchr.org/publication/Thongmak15},
cites = {0},
citedby = {0},
pages = {299-308},
booktitle = {Business Information Systems - 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings},
editor = {Witold Abramowicz},
volume = {208},
series = {Lecture Notes in Business Information Processing},
publisher = {Springer},
isbn = {978-3-319-19026-6},
}