Engaging Facebook Users in Brand Pages: Different Posts of Marketing-Mix Information

Mathupayas Thongmak. Engaging Facebook Users in Brand Pages: Different Posts of Marketing-Mix Information. In Witold Abramowicz, editor, Business Information Systems - 18th International Conference, BIS 2015, PoznaƄ, Poland, June 24-26, 2015, Proceedings. Volume 208 of Lecture Notes in Business Information Processing, pages 299-308, Springer, 2015. [doi]

Abstract

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