Thiago Rodrigues Timóteo, Gustavo Tietz Cazeri, Gustavo Hermínio Salati Marcondes de Moraes, Tiago F. A. C. Sigahi, Lucas Gabriel Zanon, Izabela Simon Rampasso, Rosley Anholon. Use of AHP and grey fixed weight clustering to assess the maturity level of strategic communication management in Brazilian startups. Grey Systems: T&A, 14(1):69-90, 2024. [doi]
@article{TimoteoCMSZRA24,
title = {Use of AHP and grey fixed weight clustering to assess the maturity level of strategic communication management in Brazilian startups},
author = {Thiago Rodrigues Timóteo and Gustavo Tietz Cazeri and Gustavo Hermínio Salati Marcondes de Moraes and Tiago F. A. C. Sigahi and Lucas Gabriel Zanon and Izabela Simon Rampasso and Rosley Anholon},
year = {2024},
doi = {10.1108/GS-06-2023-0052},
url = {https://doi.org/10.1108/GS-06-2023-0052},
researchr = {https://researchr.org/publication/TimoteoCMSZRA24},
cites = {0},
citedby = {0},
journal = {Grey Systems: T&A},
volume = {14},
number = {1},
pages = {69-90},
}