Use of AHP and grey fixed weight clustering to assess the maturity level of strategic communication management in Brazilian startups

Thiago Rodrigues Timóteo, Gustavo Tietz Cazeri, Gustavo Hermínio Salati Marcondes de Moraes, Tiago F. A. C. Sigahi, Lucas Gabriel Zanon, Izabela Simon Rampasso, Rosley Anholon. Use of AHP and grey fixed weight clustering to assess the maturity level of strategic communication management in Brazilian startups. Grey Systems: T&A, 14(1):69-90, 2024. [doi]

Abstract

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