Viany Utami Tjhin, Siti Rahmah Nurul Aini. Effect of E-WOM and Social Media Usage on Purchase Decision in Clothing Industry. In Proceedings of the 5th International Conference on E-business and Mobile Commerce, ICEMC 2019, Taichung, Taiwan. pages 30-34, ACM, 2019. [doi]
@inproceedings{TjhinA19,
title = {Effect of E-WOM and Social Media Usage on Purchase Decision in Clothing Industry},
author = {Viany Utami Tjhin and Siti Rahmah Nurul Aini},
year = {2019},
doi = {10.1145/3332324.3332333},
url = {https://doi.org/10.1145/3332324.3332333},
researchr = {https://researchr.org/publication/TjhinA19},
cites = {0},
citedby = {0},
pages = {30-34},
booktitle = {Proceedings of the 5th International Conference on E-business and Mobile Commerce, ICEMC 2019, Taichung, Taiwan},
publisher = {ACM},
isbn = {978-1-4503-7182-7},
}