Effect of E-WOM and Social Media Usage on Purchase Decision in Clothing Industry

Viany Utami Tjhin, Siti Rahmah Nurul Aini. Effect of E-WOM and Social Media Usage on Purchase Decision in Clothing Industry. In Proceedings of the 5th International Conference on E-business and Mobile Commerce, ICEMC 2019, Taichung, Taiwan. pages 30-34, ACM, 2019. [doi]

Abstract

Abstract is missing.