Zeynep Ozmen Tokcan, Goran Calic, Khaled Hassanein. Campaign Interactivity in Crowdfunding: In Search of a Silver Bullet to Influence Receptiveness to Radically Innovative Products. In Frantz Rowe, Redouane El Amrani, Moez Limayem, Sue Newell, Nancy Pouloudi, Eric van Heck, Ali El Quammah, editors, 28th European Conference on Information Systems - Liberty, Equality, and Fraternity in a Digitizing World, ECIS 2020, Marrakech, Morocco, June 15-17, 2020. 2020. [doi]
Abstract is missing.