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Behavioral Profiling of Active E-Commerce Customers: Integrating Post-Purchase Interaction Signals into Comparative Clustering Models

Serena Tomakyan, Arda Rastak, Nilay Iseri. Behavioral Profiling of Active E-Commerce Customers: Integrating Post-Purchase Interaction Signals into Comparative Clustering Models. In Xin-She Yang, Elhadj Benkhelifa, Slimane Hammoudi, editors, Proceedings of the 15th International Conference on Data Science, Technology and Applications, DATA 2026, Porto, Portugal, July 16-18, 2026, Volume 1. pages 325-330, SCITEPRESS, 2026. [doi]

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