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Using Relationship Theories for Web Site Design: Development of a Site-Communality Scale and Proposed Impact on Loyalty

Daniel Tomiuk, Alain Pinsonneault. Using Relationship Theories for Web Site Design: Development of a Site-Communality Scale and Proposed Impact on Loyalty. In Guillermo Rodríguez-Abitia, Ignacio Ania B., editors, Connecting the Americas. 12th Americas Conference on Information Systems, AMCIS 2006, Acapulco, México, August 4-6, 2006. pages 361, Association for Information Systems, 2006. [doi]

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