Yang Tong, Yajing Diao, Bingxue Liu. The Effect of Anthropomorphic Features of Virtual Streamers on Consumers' Purchase Intention-The Mediating Role of Sense of Trust. In Yiliu Paul Tu, Maomao Chi, editors, E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future - 23rd Wuhan International Conference, WHICEB 2024, Wuhan, China, May 24-26, 2024, Proceedings, Part I. Volume 515 of Lecture Notes in Business Information Processing, pages 265-276, Springer, 2024. [doi]
Abstract is missing.