External Links

Cite Key

Statistics

  • References: 0
  • Cited by: 0
  • Reviews: 0
  • Bibliographies: 0

PDF

Researchr

Researchr is a web site for finding, collecting, sharing, and reviewing scientific publications, for researchers by researchers.

Sign up for an account to create a profile with publication list, tag and review your related work, and share bibliographies with your co-authors.

Assessing the Impact of Ad Characteristics on Consumer Behavior and Electrodermal Activity

Yigit Topoglu, Jan Watson, Jintao Zhang, Hongjun Ye, Rajneesh Suri, Hasan Ayaz. Assessing the Impact of Ad Characteristics on Consumer Behavior and Electrodermal Activity. In Hasan Ayaz, Umer Asgher, Lucas Paletta, editors, Advances in Neuroergonomics and Cognitive Engineering - Proceedings of the AHFE 2021 Virtual Conferences on Neuroergonomics and Cognitive Engineering, Industrial Cognitive Ergonomics and Engineering Psychology, and Cognitive Computing and Internet of Things, July 25-29, 2021, USA. Volume 259 of Lecture Notes in Networks and Systems, pages 157-165, Springer, 2021. [doi]

Authors

Yigit Topoglu

This author has not been identified. Look up 'Yigit Topoglu' in Google

Jan Watson

This author has not been identified. Look up 'Jan Watson' in Google

Jintao Zhang

This author has not been identified. Look up 'Jintao Zhang' in Google

Hongjun Ye

This author has not been identified. Look up 'Hongjun Ye' in Google

Rajneesh Suri

This author has not been identified. Look up 'Rajneesh Suri' in Google

Hasan Ayaz

This author has not been identified. Look up 'Hasan Ayaz' in Google
runs on