Yigit Topoglu, Jan Watson, Jintao Zhang, Hongjun Ye, Rajneesh Suri, Hasan Ayaz. Assessing the Impact of Ad Characteristics on Consumer Behavior and Electrodermal Activity. In Hasan Ayaz, Umer Asgher, Lucas Paletta, editors, Advances in Neuroergonomics and Cognitive Engineering - Proceedings of the AHFE 2021 Virtual Conferences on Neuroergonomics and Cognitive Engineering, Industrial Cognitive Ergonomics and Engineering Psychology, and Cognitive Computing and Internet of Things, July 25-29, 2021, USA. Volume 259 of Lecture Notes in Networks and Systems, pages 157-165, Springer, 2021. [doi]
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