Analysis of Change in Purchasing Motivation by Tone of Product-Recommendation Agent in Electronic Commerce Site

Masanari Toriba, Toshikazu Kato. Analysis of Change in Purchasing Motivation by Tone of Product-Recommendation Agent in Electronic Commerce Site. In WonJoon Chung, Cliff Sungsoo Shin, editors, Advances in Affective and Pleasurable Design - Proceedings of the AHFE 2017 International Conference on Affective and Pleasurable Design, July 17-21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA. Volume 585 of Advances in Intelligent Systems and Computing, pages 215-220, Springer, 2017. [doi]

Abstract

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