Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks

María del Rocío Martínez Torres, F. Rodriguez-Piñero, Sergio L. Toral Marín. Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks. Techn. Analysis & Strat. Manag., 27(10):1226-1238, 2015. [doi]

Abstract

Abstract is missing.