Olivier Toubia. Marketing Science?. Marketing Science, 41(1):1-6, 2022. [doi]
@article{Toubia22,
title = {Marketing Science?},
author = {Olivier Toubia},
year = {2022},
doi = {10.1287/mksc.2021.1338},
url = {https://doi.org/10.1287/mksc.2021.1338},
researchr = {https://researchr.org/publication/Toubia22},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {41},
number = {1},
pages = {1-6},
}