Olivier Toubia, Martijn G. de Jong, Daniel Stieger, Johann Füller. Measuring Consumer Preferences Using Conjoint Poker. Marketing Science, 31(1):138-156, 2012. [doi]
@article{ToubiaJSF12,
title = {Measuring Consumer Preferences Using Conjoint Poker},
author = {Olivier Toubia and Martijn G. de Jong and Daniel Stieger and Johann Füller},
year = {2012},
doi = {10.1287/mksc.1110.0672},
url = {http://dx.doi.org/10.1287/mksc.1110.0672},
researchr = {https://researchr.org/publication/ToubiaJSF12},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {31},
number = {1},
pages = {138-156},
}