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Potenziale und Grenzen der internetgestützten Datenerhebung im Rahmen des Customer Relationship Management

Horst Treiblmaier, Astrid Dickinger. Potenziale und Grenzen der internetgestützten Datenerhebung im Rahmen des Customer Relationship Management. In Otto K. Ferstl, Elmar J. Sinz, Sven Eckert, Tilman Isselhorst, editors, Wirtschaftsinformatik 2005: eEconomy, eGovernment, eSociety, 7. Internationale Tagung Wirtschaftsinformatik 2005, Bamberg, 23.2.2005 - 25.2.2005. pages 191-208, Physica-Verlag, 2005.

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