Horst Treiblmaier, Arne Floh, Irene Pollach, Marcin Kotlowski. E-Branding Strategies of Non-Profit Organizations. In 9th Americas Conference on Information Systems, AMCIS 2003, Tampa, FL, USA, August 4-6, 2003. pages 24, Association for Information Systems, 2003. [doi]
Abstract is missing.