Horst Treiblmaier, Andreas Pinterits, Roman Dapeci. Retention by entertainment: how companies utilize websites to strengthen customer relationships. In Proceedings of the 13th European Conference on Information Systems, The European IS Profession in the Global Networking Environment, ECIS 2004, Turku, Finland, June 14-16, 2004. pages 1877-1885, 2004. [doi]
No references recorded for this publication.
No citations of this publication recorded.