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Von der Datenverwaltung zur erfolgreichen Kommunikation - UX-Design für Customer-Relationship-Management (CRM) Systeme aus psychologischer Perspektive

Stefan Tretter, Sarah Diefenbach. Von der Datenverwaltung zur erfolgreichen Kommunikation - UX-Design für Customer-Relationship-Management (CRM) Systeme aus psychologischer Perspektive. In Stefan Hess, Holger Fischer, editors, Usability Professionals 2016, Aachen, Germany, September 4-7, 2016. Gesellschaft für Informatik e.V. / German UPA e.V, 2016. [doi]

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