The three-step persuasion model on YouTube: A grounded theory study on persuasion in the protein supplements industry

Jayanshi Tripathi, Roelof Anne Jelle de Vries, Mailin Lemke. The three-step persuasion model on YouTube: A grounded theory study on persuasion in the protein supplements industry. Frontiers Artif. Intell., 5, 2022. [doi]

Abstract

Abstract is missing.