Transforming Pharmaceutical Marketing Through e-detailing: Case Studies and Recommendations

Martina Y. Trucco, Saidat Amirkhanova. Transforming Pharmaceutical Marketing Through e-detailing: Case Studies and Recommendations. In Eighth IEEE International Conference on E-Commerce Technology (CEC 2006) / Third IEEE International Conference on Enterprise Computing, E-Commerce and E-Services (EEE 2006) and Workshops, 26-29 June 2006, Palo Alto, California. pages 25, IEEE Computer Society, 2006. [doi]

Abstract

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