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Understanding users' switching behavior of hypermarket marketing methods: An empirical study from the perspective of push-pull-mooring framework

Chia-Wen Tsai, Kuo Cheng Chung. Understanding users' switching behavior of hypermarket marketing methods: An empirical study from the perspective of push-pull-mooring framework. In ACM ICEA '20: 2020 ACM International Conference on Intelligent Computing and its Emerging Applications, GangWon Republic of Korea, December 12 - 15, 2020. ACM, 2020. [doi]

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