Variations On A Rating Scale: The Effect On Extreme Response Tendency In Product Ratings

Dimitrios Tsekouras. Variations On A Rating Scale: The Effect On Extreme Response Tendency In Product Ratings. In Jörg Becker, Jan vom Brocke, Marco de Marco, editors, 23rd European Conference on Information Systems, ECIS 2015, Münster, Germany, May 26-29, 2015. 2015. [doi]

Abstract

Abstract is missing.