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Marketing on the Internet: A Semiotic Analysis

Danai Tsotra, Marius A. Janson, Dubravka Cecez-Kecmanovic. Marketing on the Internet: A Semiotic Analysis. In 10th Americas Conference on Information Systems, AMCIS 2004, New York, NY, USA, August 6-8, 2004. pages 526, Association for Information Systems, 2004. [doi]

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